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About Us

Sarah began trading as Primrose Associates in 1989 with the ambition to source and supply quality fashion accessories for the childrenswear market in the U.K. Craig Robin joined the business in 1996 and Primrose Associates was incorporated as Primrose Marketing Ltd in 2000 and based in High Wycombe, Buckinghamshire. The initial ambition remains and PML is therefore dedicated to providing quality products and a high class service to customers.


This is a brief history and background of the brands we carry...


Sarah started knitting her Merry Berries hats in 1989 (sadly she no longer has time for this very personal touch!) but we are delighted that they remain as popular as ever with discerning shops and websites. New designs are introduced each season and the much loved classics continue to enthrall new generations of Mums.


We were invited to be the U.K. distributors for Lollipop hair and fashion accessories in 1996. The hair accessory range has expanded to incorporate a comprehensive selection of school hair accessories making us a leading supplier in the U.K., supplying school uniform stores.


We acquired the U.K. distribution of LA based Flap Happy in 2000. The LA based supplier of the original Flap Hat produces a range of sunhats and swimwear. Flap Happy had a huge revival in popularity as its most popular sunhat styles have UPF50+ protection. 

We relinquished this brand in 2020 but still retain some stock which we sell on our websites at discounted prices.


Our hugely popular snake belts are made in the U.K. from quality Italian elastics .


Following customer requests we launched a small collection of delightful grosgrain bow hair acessories in 2008 under our Primrose name. The range has since grown significantly both in its selection of styles and in popularity.


So, should you require children's hair or fashion accessories for your store or your children, you can be assured of quality products and a quality service.


Thank you for shopping with us.

Sarah and Craig Robin

Primrose Marketiing Ltd